
Turn your tires
into something
beautiful.
Manitobans recycle over 2 million tires every year, protecting our land for generations.
Recycling your tires reduces Manitoba’s carbon footprint protecting our air, water, and land for future generations.
Cleaner air means healthier lives. Tire recycling reduces pollutants that harm our health.
Tire recycling supports local jobs and innovation, boosting Manitoba’s economy.
Give your tires a second chance and help us reduce Manitoba’s carbon footprint.


Every single day in Manitoba everyone will use tires, whether it is your delivery service, Public Transportation, a bicycle or your own vehicle. But where do our old and worn tires go? Right here in Manitoba your tires are given a second chance, they are collected across Manitoba and recycled right here in our province. When you recycle your end-of-life tires, you’re keeping them out of the landfill and preserving our air, water and land for future generations. You’re helping reduce Manitoba’s CO2 emissions and protecting our ecosystems from harmful pollutants. You’re helping our province use tires in environmentally responsible ways. And that’s beautiful.
Recycling tires is better for the environment. Together, let’s turn our tires into something beautiful.
How it Works
For every new tire sold an end-of-life tire will eventually be generated. Instead of taking up space in our landfills and posing a risk to human health and the environment, end of life tires can be processed and used in environmentally responsible ways.
To manage end of life tires generated in Manitoba, retailers will pay Tire Stewardship Manitoba a steward-fee for new tires sold in the province. 100 percent of fees collected go towards the operation of the scrap tire recycling program.
Properly managed end-of-life tires reduce environmental risk and create jobs and economic development right here in Manitoba.
Shop Recycled Tires Products Made right here in Manitoba at wowrubber.ca.
A Full Circle Solution
TSM’s key achievement for 2023 was recycling 21,238 tonnes of end-of-life tires and tubes into tire-derived aggregate, crumb rubber, blast mats, moulded and other products. Virtually all end-of-life tires and tubes available for recycling, 14.5 kilograms of material for every Manitoban, continue to be collected and recycled annually in the province for a diversion rate of 95%.
Other notable achievements for 2023 include:
100%
of steward-fees collected go toward program operation and enhancement
60+
full-time jobs in tire recycling and $9 million in direct economic activity
$165,570
awarded to thirteen community and applied research projects that used Manitoba recycled tire products
3 scholarships
of $3,000
awarded to deserving students studying environmental sciences at a Manitoba university
Source: Tire Stewardship Manitoba 2023 Annual Report
Community Enhancement Grant
The Tire Stewardship Manitoba (TSM) Community Enhancement Grant provides funding for the use of recycled tire material in projects delivered by Manitoba communities and non-profit organizations. Grant funding per approved project is 50% of the project cost up to $10,000 provided to communities and non-profit organizations to use and benefit from a wide range of recycled tire products.

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